"If you fail to plan, you are planning to fail!” - Benjamin Franklin
Your marketing plan doesn't have to be a 1000 page document written by a Ph.D., but it does need to exist. Identifying your audience, developing your message, and forming a plan of how to get that message out there and when is crucial in ensuring that you are not only spending your advertising budget wisely, but also guiding your business on a path to success.
Doesn't it feel better to drive somewhere when you know where you are going? Marketing and advertising can be the same way. The majority of our new clients who do not have a marketing plan often feel overwhelmed when they think about advertising. Once a solid plan is established, it is like a whole new day.